It’s official–marketers have less than a year to transition to GA4. Google’s Universal Analytics will stop tracking data on July 23, 2023, and websites without a GA4 property will not be able to report on any of the data on their site. Google will store existing data...

Organic social media posts are becoming more challenging to get right as Meta transforms into more of a pay-to-play structure for marketers, however, that’s not to say that organic social media posting is dead. Quite the opposite, in fact–it has a direct impact on...

User interface (UI) and user experience (UX) are often used interchangeably, however, they actually mean two different things that are closely related. Understanding the difference between the two and how to follow industry standards could make or break the design of...