GA4 vs Universal Analytics

GA4 vs Universal Analytics

GA4 is the polarizing new platform rolled out by Google in 2020, now being pushed as the primary way to collect and report on data by Google. Starting on July 1, 2023, data will no longer be collected by old UA properties and website owners will be forced to switch...
How To Redesign a Website With Little Impact on SEO

How To Redesign a Website With Little Impact on SEO

You want to redesign your website–great! Improving the user experience and design on your site is always great for SEO, and it’s important that you’re willing to go through changes as your business grows. However, one of the important considerations as you go through...