When Will Universal Analytics Stop Tracking Data?

When Will Universal Analytics Stop Tracking Data?

It’s official–marketers have less than a year to transition to GA4. Google’s Universal Analytics will stop tracking data on July 23, 2023, and websites without a GA4 property will not be able to report on any of the data on their site. Google will store existing data...
4 Tips For Better Organic Social Media Posts

4 Tips For Better Organic Social Media Posts

Organic social media posts are becoming more challenging to get right as Meta transforms into more of a pay-to-play structure for marketers, however, that’s not to say that organic social media posting is dead. Quite the opposite, in fact–it has a direct impact on...