What’s The Difference Between UI and UX?

What’s The Difference Between UI and UX?

User interface (UI) and user experience (UX) are often used interchangeably, however, they actually mean two different things that are closely related. Understanding the difference between the two and how to follow industry standards could make or break the design of...
Tips For Creating Instagram Reels

Tips For Creating Instagram Reels

Tips For Creating Instagram Reels Instagram reels are short-form videos that are up to 60 seconds long. This is Instagram’s attempt at mimicking TikTok to keep up with the shorter attention span of users. The draw of Instagram Reels is that Reels are discoverable by...
GA4 vs Universal Analytics

GA4 vs Universal Analytics

GA4 is the polarizing new platform rolled out by Google in 2020, now being pushed as the primary way to collect and report on data by Google. Starting on July 1, 2023, data will no longer be collected by old UA properties and website owners will be forced to switch...
How To Redesign a Website With Little Impact on SEO

How To Redesign a Website With Little Impact on SEO

You want to redesign your website–great! Improving the user experience and design on your site is always great for SEO, and it’s important that you’re willing to go through changes as your business grows. However, one of the important considerations as you go through...
What Is Technical SEO?

What Is Technical SEO?

Technical SEO is a generic term used by SEOs to describe the tasks that are performed to optimize a site for Google’s bots. It goes beyond the content and metadata that is custom-made according to keyword research that is done and requires a bit of technical knowledge...