Google Trends is an overlooked keyword research tool by many, even though it’s by far Google’s most robust tool for it. You can enter any keyword you want, and it’ll tell you exactly how often the people in any given region or worldwide are searching for it. We use it...

Open graph tags are the snippets of code that tell social media platforms how to format your posts when you post a link to the website. They’re the solution to messy disorganized social media content that does not clearly convey the message you want to make it...

Google Shopping is an excellent opportunity for vendors to take advantage of when it comes to products being sold online. It’s got a high conversion rate, it’s effective at conveying information about your products, and it greatly improves visibility. When Google...