Using Google Trends for Keyword Research

Using Google Trends for Keyword Research

Google Trends is an overlooked keyword research tool by many, even though it’s by far Google’s most robust tool for it. You can enter any keyword you want, and it’ll tell you exactly how often the people in any given region or worldwide are searching for it. We use it...
What Are Open Graph Tags?

What Are Open Graph Tags?

Open graph tags are the snippets of code that tell social media platforms how to format your posts when you post a link to the website. They’re the solution to messy disorganized social media content that does not clearly convey the message you want to make it...
How To Sell on Google Shopping

How To Sell on Google Shopping

Google Shopping is an excellent opportunity for vendors to take advantage of when it comes to products being sold online. It’s got a high conversion rate, it’s effective at conveying information about your products, and it greatly improves visibility. When Google...
How To Create a Content Calendar

How To Create a Content Calendar

Content calendars are a great way to keep your marketing efforts organized and on the right track. Any successful social media team uses a well-thought out and laid out content calendar. Start your content calendar today! What Is Your Goal? Determine what the main...
When Will Universal Analytics Stop Tracking Data?

When Will Universal Analytics Stop Tracking Data?

It’s official–marketers have less than a year to transition to GA4. Google’s Universal Analytics will stop tracking data on July 23, 2023, and websites without a GA4 property will not be able to report on any of the data on their site. Google will store existing data...