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Linktree is a popular application to use on Instagram and other social media to contain all your businessโ pertinent links. While it may seem convenient, is it actually hurting you? ๐ค![]()
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When a user clicks on your Linktree URL, they are sending their traffic to Linktree, not your website. This is valuable traffic youโre missing out on, and the same exact thing can be achieved with a well laid out website.![]()
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When you include a link to your website, a user can pick and choose what they want to learn about your business rather than a limited selection of links, and theyโre spending that time on your site rather than a third partyโs site. Ditch your Linktree and get your website optimized the way it should be! ๐
Structured data, generally JSON-LD, is a universal language understood by all major search engines. It allows you to mark up pages that helps Google understand the content on them better, and enables your search results to have โrich snippets,โ which can improve click-through rate.![]()
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While structured data isn't a ranking signal, improving how your search results look on the SERP makes your listing more appealing and provides users with the information they need immediately. This indirectly impacts your search ranking by indicating to users that youโre a trustworthy source with a great user experience.
SSL certificates should be a foregone conclusion in todayโs day and age, however, many sites still donโt have them. Many hosting plans include SSL certificates for free, and itโs an easy way to ensure data on your site stays encrypted.![]()
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Google isnโt very forthcoming about many things, however, they made it clear in no uncertain terms that HTTPS sites are given preference over HTTP sites. If your intention is to be found on Google, you must have an SSL certificate on your site.
