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Linktree is a popular application to use on Instagram and other social media to contain all your businessโ€™ pertinent links. While it may seem convenient, is it actually hurting you? ๐Ÿค”When a user clicks on your Linktree URL, they are sending their traffic to Linktree, not your website. This is valuable traffic youโ€™re missing out on, and the same exact thing can be achieved with a well laid out website.When you include a link to your website, a user can pick and choose what they want to learn about your business rather than a limited selection of links, and theyโ€™re spending that time on your site rather than a third partyโ€™s site. Ditch your Linktree and get your website optimized the way it should be! ๐Ÿ‘ ... See MoreSee Less
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Structured data, generally JSON-LD, is a universal language understood by all major search engines. It allows you to mark up pages that helps Google understand the content on them better, and enables your search results to have โ€œrich snippets,โ€ which can improve click-through rate.While structured data isn't a ranking signal, improving how your search results look on the SERP makes your listing more appealing and provides users with the information they need immediately. This indirectly impacts your search ranking by indicating to users that youโ€™re a trustworthy source with a great user experience. ... See MoreSee Less
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SSL certificates should be a foregone conclusion in todayโ€™s day and age, however, many sites still donโ€™t have them. Many hosting plans include SSL certificates for free, and itโ€™s an easy way to ensure data on your site stays encrypted.Google isnโ€™t very forthcoming about many things, however, they made it clear in no uncertain terms that HTTPS sites are given preference over HTTP sites. If your intention is to be found on Google, you must have an SSL certificate on your site. ... See MoreSee Less
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