When Will Universal Analytics Stop Tracking Data?

When Will Universal Analytics Stop Tracking Data?

It’s official–marketers have less than a year to transition to GA4. Google’s Universal Analytics will stop tracking data on July 23, 2023, and websites without a GA4 property will not be able to report on any of the data on their site. Google will store existing data...
4 Tips For Better Organic Social Media Posts

4 Tips For Better Organic Social Media Posts

Organic social media posts are becoming more challenging to get right as Meta transforms into more of a pay-to-play structure for marketers, however, that’s not to say that organic social media posting is dead. Quite the opposite, in fact–it has a direct impact on...
What’s The Difference Between UI and UX?

What’s The Difference Between UI and UX?

User interface (UI) and user experience (UX) are often used interchangeably, however, they actually mean two different things that are closely related. Understanding the difference between the two and how to follow industry standards could make or break the design of...
Tips For Creating Instagram Reels

Tips For Creating Instagram Reels

Tips For Creating Instagram Reels Instagram reels are short-form videos that are up to 60 seconds long. This is Instagram’s attempt at mimicking TikTok to keep up with the shorter attention span of users. The draw of Instagram Reels is that Reels are discoverable by...
GA4 vs Universal Analytics

GA4 vs Universal Analytics

GA4 is the polarizing new platform rolled out by Google in 2020, now being pushed as the primary way to collect and report on data by Google. Starting on July 1, 2023, data will no longer be collected by old UA properties and website owners will be forced to switch...
How To Redesign a Website With Little Impact on SEO

How To Redesign a Website With Little Impact on SEO

You want to redesign your website–great! Improving the user experience and design on your site is always great for SEO, and it’s important that you’re willing to go through changes as your business grows. However, one of the important considerations as you go through...