Video Schema Markup Guide

Video Schema Markup Guide

You already know what schema markup is thanks to our guide to schema markup, but did you know you can do the same thing with video? Whenever you Google something that returns a video result, you might see something like this pop up: One way to do this is through...
What Are Content Silos?

What Are Content Silos?

Organizing your content is an often overlooked, but important, aspect of your SEO strategy. You can write all the quality content in the world, but if the pages are in a jumbled mess on the main nav, or they’re hidden multiple layers deep with seemingly no relation to...
How To Optimize For User Intent

How To Optimize For User Intent

Language is a complex tool that can only be 100% understood by humans, but Google is trying its best. “Write for the user” is a tired mantra repeated by SEOs everywhere, however, it becomes truer by the day. Google is constantly analyzing search queries and user...
How To Track Off-Site Traffic

How To Track Off-Site Traffic

Google Analytics is an incredible tool for monitoring your website traffic, but its capabilities are limited to only the traffic on your website. When you want to dive deeper into the numbers and figure out how your marketing campaigns off-site are performing, you’ll...
How To Appear in the Knowledge Graph

How To Appear in the Knowledge Graph

In short–answer questions that users are asking in a succinct, knowledgeable manner. Of course, you need to know what questions to answer, which you can do via keyword research and doing your own Google searches to see what topic you can cover that isn’t already...
How Does Graphic Design Affect SEO?

How Does Graphic Design Affect SEO?

If you were asked to name two different fields of marketing, you probably couldn’t come up with anything more different than Graphic Design and SEO–one is all about visual experience for the end user, and one is all about optimizing a website to show up in Google with...