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Dedication to Your Idea

Working with a dedicated account manager, you will be brought through the ShoreSite Website Design and Development process – an experience you will not want to miss. As soon as you have the idea, bring us in; we can discuss the process of bringing your idea to production.

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Address: Wall Township, NJ

Phone: 732-800-1766

Business Hours: 8:30am-5:30pm M-F, Closed Saturday & Sunday

By curating high-impacting visuals and engaging copy, paired with analytics and engagement strategies, the purpose of social media is to build and retain a community around the brand by creating and publishing Educational, Emotional, Entertaining, and Engaging content 👍

Let’s talk about NAP.No, we don’t mean taking a rest in the middle of the day–but if that’s your thing, go for it.We’re talking Name, Address, Phone Number. Those three pieces of information are the lifeblood of your company online, and it is often the only three things in common that every online directory lists.If your NAP isn’t consistent across the board, you’re drastically hurting your chances at ranking highly for a local Google search. In order for Google to ensure that it’s showing the most accurate geo-targeted searches for local users, it scours third-party directories to make sure the NAP is consistent. If it isn’t Google doesn’t feel confident about presenting your search result to someone looking for a local business because it isn’t sure which address, name, or phone number is the right one.Going through a long list of third-party directories can be a daunting task, but it’s a necessary one if you want to instantly improve your SEO with little to no technical knowledge. Get found easier with this simple edit! ... See MoreSee Less
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Tracking traffic on your website is as easy as logging into Google Analytics and looking at the numbers, but what about your marketing efforts outside of the website? If you aren’t using UTM tags in your URLs leading back to the site from social media, Google My Business, and other external platforms, then it can become difficult to successfully measure your marketing campaigns, and in turn, to make future decisions based on those campaigns.UTM (Urchin Tracking Module) parameters are identifiers in a URL that tell Google Analytics about the marketing campaign that refers traffic to a specific website. It might look like this if the traffic is coming from the website button on a Google My Business profile:shoresitedesigns.com/?utm_source=google&utm_medium=organic&utm_campaign=googlemybusiness&utm_cont...In this case, GA is able to know that this particular visitor came to the website via an organic search, on Google, from Google My Business, and through the website button. Without these parameters set, GA would just throw that session into the Direct channel, and your traffic looks vastly different than it should.Marketers looking to take advantage of UTM tags can set parameters for Campaign Source, Campaign Medium, Campaign Name, Campaign Term, and Campaign Content. Don’t forget to use it next time you launch a marketing campaign outside of your website! ... See MoreSee Less
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Have you noticed anything different in your Google Search Console dashboard recently? If not, take a look. You might see the brand new Page Experience report, which Google rolled out in the middle of June and is gradually rolling out until the end of August.The Page Experience report is meant to give website owners a comprehensive report on the user experience that someone might have on a particular page, plus an overview of your entire website. It includes some of the core web vitals that were already part of Search Console, plus new metrics such as Good URLs, which is represented as a percentage of the total URLs on your site. You can now filter by Good URLs, so you can track search performance just for those to compare them to the URLs that are deemed to have a bad page experience.Whether or not a page is a Good URL is a combination of a number of factors, including Largest Contentful Paint, First Input Delay, Cumulative Layout Shift, mobile friendliness, safe browsing status, and others. In order to ensure a larger percentage of your URLs are marked as having a good page experience, you can work on those metrics to comply with Google’s idea of a positive user experience! ... See MoreSee Less
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