Google Ads is the top Search Engine Marketing (SEM) platform for digital advertising
It allows you to run highly-targeted search, display, and video ads advertising your products or services
Target by: ○ Keywords ○ Locations ○ Demographics ○ User interests and browsing habits ○ Customer lists
Google Search Advertising is the best way to get people who are looking for the services you offer to visit your website or contact you
Bid on keywords to have your listings appear when those terms are queried in a search engine
Ads only run in response to a relevant Google search
You only pay when your ad is seen and clicked
Cost determined by the popularity of your search terms in the targeted area
Typically, a well-keyworded search campaign must spend at least a few hundred dollars a month to be effective, and most accounts that take a holistic approach to search advertising require a few search campaigns to cover all the bases.
Allows you to run visuals on the massive Google Display Network, which reaches 90% of internet users worldwide ○ Millions of websites ○ Mobile apps ○ Gmail, YouTube, and other Google platforms.
Allows you to reach potential clients by combining engaging visuals with call-to-action text
Does not target using keywords, but can be targeted demographically and through placement preferences
Good at producing a very high volume of traffic, though lower quality than Search
A display campaign can run for much less money per month than a search campaign, though doesn’t produce the same grade of traffic
Video has a lot in common with Display, it just requires a 15-to-30 second video (like a TV ad) that will run before or during streaming videos on platforms like YouTube. It’s also cheap, also produces a lot of traffic and improves overall brand and site visibility
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