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Technical SEO is a generic term used by SEOs to describe the tasks that are performed to optimize a site for Google’s bots. It goes beyond the content and metadata that is custom-made according to keyword research that is done and requires a bit of technical knowledge...

TikTok is a new and confusing frontier for many business owners who fail to see the possibilities it offers. While it has a reputation for being a time-waster for teens and twenty-somethings, it represents a significant opportunity for enterprising business owners....

If you’ve been running your own digital marketing efforts but were never properly trained, chances are you’ve heard of canonical URLs, but just never got around to learning what they were. After all, Google chooses them for you most of the time, so why should you be...