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Google Shopping is an excellent opportunity for vendors to take advantage of when it comes to products being sold online. It’s got a high conversion rate, it’s effective at conveying information about your products, and it greatly improves visibility. When Google...

Content calendars are a great way to keep your marketing efforts organized and on the right track. Any successful social media team uses a well-thought out and laid out content calendar. Start your content calendar today! What Is Your Goal? Determine what the main...

It’s official–marketers have less than a year to transition to GA4. Google’s Universal Analytics will stop tracking data on July 23, 2023, and websites without a GA4 property will not be able to report on any of the data on their site. Google will store existing data...