SEO continues to drive a large portion of web traffic, and keeping up with Google’s updates plus user behavior over time is the key to a successful SEO strategy. When it comes to the newest SEO trends in 2022, Google is focusing on learning user intent and being able...

Let’s start with the basics. A URL, or Uniform Resource Locator, is the address that leads to a web page when typed into a web browser. It tells the user where they are on a site, and is often the first impression that users get of your site when they see it posted on...

Here at ShoreSite Web Designs, we believe in full transparency and breaking things down for our clients in terms they can understand–after all, not everyone is an expert. Our SEO team has put together a full glossary of common SEO terms that is the definitive guide...

It’s the question everyone wants the answer to–how long does SEO take to show results? After all, if you’re investing money into it every month, you should want to know the answer–and rightfully so. Ask any SEO expert though, and you might get different answers. Let’s...

You already know what schema markup is thanks to our guide to schema markup, but did you know you can do the same thing with video? Whenever you Google something that returns a video result, you might see something like this pop up: One way to do this is through...

Organizing your content is an often overlooked, but important, aspect of your SEO strategy. You can write all the quality content in the world, but if the pages are in a jumbled mess on the main nav, or they’re hidden multiple layers deep with seemingly no relation to...

Language is a complex tool that can only be 100% understood by humans, but Google is trying its best. “Write for the user” is a tired mantra repeated by SEOs everywhere, however, it becomes truer by the day. Google is constantly analyzing search queries and user...

Google Analytics is an incredible tool for monitoring your website traffic, but its capabilities are limited to only the traffic on your website. When you want to dive deeper into the numbers and figure out how your marketing campaigns off-site are performing, you’ll...

In short–answer questions that users are asking in a succinct, knowledgeable manner. Of course, you need to know what questions to answer, which you can do via keyword research and doing your own Google searches to see what topic you can cover that isn’t already...

If you were asked to name two different fields of marketing, you probably couldn’t come up with anything more different than Graphic Design and SEO–one is all about visual experience for the end user, and one is all about optimizing a website to show up in Google with...

Core Web Vitals is a group of metrics designed by Google to measure part of the user experience. Up until recently, they were merely for web designers and developers to keep track of to improve the user experience. However, Google has announced earlier this year that...

Congratulations on the new website! It’s branded, provides a great UX, looks clean, and in your (unbiased) opinion, is the best overall website in your industry. Now what? Most people want to get started on SEO, as they should–but where exactly do you begin? If you’re...

Developing a new custom website can be a massive undertaking–one with lots of moving parts and unexpected roadblocks. Because of this, you need a web designer that has seen it all and can handle your needs for a website that reflects your brand and satisfies the...

Google My Business, as we’ve covered before, is an immensely important tool for any business reliant on local traffic. When Google determines that a user is looking for a business near them to fulfill their need for a product or service, it prominently displays the...

The landscape of SEO looks different every year, and 2021 was no exception. Schema markup is turning heads across the industry, and for good reason–Google loves it. While it isn’t going to get you ranked overnight, schema is hugely important to stay relevant. I’ve...

As we get deeper into the 2020s, our SEO tactics need a little fine-tuning. It’s been no secret for quite a few years now that mobile traffic is taking up a larger piece of the pie than desktop traffic–a study done by BrightEdge in 2017 concluded that 57% of all U.S....

If you’re looking to sell products online, chances are you already know you need an eCommerce platform. After all, conducting business strictly in person is nothing short of a death sentence for companies selling products in 2021. However, you might not know the...